Baxter

WINTER AT BAXTER HOME

Category
3D Art, Art Direction, Video

The design blends with the enchanted atmosphere of snowy mountains in this project showcasing international shop windows and limited edition products offered by Baxter for winter 2023. The Nepal armchair returns to Baxter Home for the holidays, awakening in a snowy forest and transforming into a sled to reach its destination. For this project, we’ve created a 3D animation where the mascot interacts with the surrounding environment and Baxter’s products.

 

Products:
Nepal Armchair designed by Paola Navone for Baxter
Marilyn Special Edition Armchair designed by Draga & Aurel for Baxter
Hugo Special Edition Bookcase designed by Draga & Aurel for Baxter
Maddalena Candles and Diffusers

 

Credits:
Project/Art Direction: Il Magma
3D Design: Il Magma
Animation: Alimik
Sound Design: Fabio Sirna

Magma Srls
Piazza M. M. Boiardo, 10 - 42019
Scandiano di Reggio Emilia (RE)
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