2024 Collection Launch

For the launch of Baxter’s 2024 collection, we explored three distinct expressive directions, each designed to highlight the unique character of the products. In the first concept, we immerse ourselves in a tactile yet ethereal environment, where the context is defined by the room’s color and the images flowing across the screens. The second approach showcases the interaction between the product and a hand, which moves it gracefully through space. Lastly, the final concept plays with the transition between a watercolor sketch and the finished product, creating a harmonious blend between idea and reality.