In creating the brand identity for Mass Beverly, our focus was to capture the distinctive essence of the showroom, a true icon of style and innovation in the interior design sector. We chose to revamp the logo, drawing inspiration from contemporary and innovative interior design. When defining the typography, we aimed for a balance between readability and style, ensuring that every communication tool reflected the professionalism and sophistication of the brand. The consistent use of distinctive graphic elements across various mediums, such as business cards, the website, and email marketing campaigns, contributes to strengthening the brand identity effectively and cohesively.
Credits:
Project/Art Direction: Il Magma
